YC
AI Visibility Audit
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Prepared by saigon.digital · July 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google, they're asking AI which plus size brands to buy from. This audit reveals exactly where you stand, who's winning the AI conversation, and what to do about it.
Saigon Digital helped us completely rethink our digital visibility strategy. Within months of working together, our school started appearing in AI-generated recommendations, our organic traffic grew significantly, and the quality of admissions enquiries improved dramatically. They understand where digital discovery is heading and how to position brands to win.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where Yours Clothing stands in the AI search era, and the opportunity cost of the current gap.
Yours Clothing is the UK's largest dedicated plus size fashion retailer, with 99 stores, £230M+ in revenue, and a loyal customer base shopping sizes 10 to 40. Yet when shoppers ask ChatGPT, Perplexity, or Gemini for the best plus size brands in the UK, ASOS Curve, Boohoo, New Look, and Simply Be are recommended first. Despite being the specialist, Yours is being overshadowed by generalist competitors with higher domain authority (DR 63 to 86 vs your DR 54). Your brand strength is real, but your AI visibility doesn't reflect it. Competitors are building content moats and editorial authority that AI models reward, and every month that gap compounds.
We tested how Yours Clothing appears when potential customers ask AI tools to recommend plus size fashion brands. Here's what we found across all four major platforms.
ChatGPT sometimes mentions Yours Clothing in plus size queries but consistently lists ASOS Curve, Simply Be, and Boohoo ahead of it. Yours is rarely the primary recommendation.
Yours appears in some Google AI Overview snippets for specific queries like "plus size workwear" but is absent from broader "best plus size brands UK" overviews where editorial roundups dominate.
Perplexity draws heavily from editorial "best of" lists, Marie Claire, and fashion publications. Yours is absent from these roundups, so Perplexity recommends ASOS, Simply Be, and Evans instead.
Gemini occasionally cites Yours Clothing via its strong organic footprint but inconsistently. Higher-authority competitors with richer content depth are preferred in most queries.
1 / 4 platforms consistently surface Yours Clothing as a top recommendation. Three platforms show partial or inconsistent visibility.
Editorial inclusion in fashion roundups (Marie Claire, Cosmopolitan, Refinery29), comparison content, buyer guides, FAQ-rich category pages, and confirmed AI crawler access. These are the signals that turn partial visibility into consistent top-of-list recommendations.
We ran the exact searches your customers use when asking AI and search engines to recommend plus size fashion brands. Here's who appeared, and whether Yours Clothing was in the answer.
Yours appears in 3 of 4 tested queries on Google, but rarely as the first-listed brand. In broader "best brands" queries, generalist competitors with higher DR and editorial backing appear ahead. On AI platforms like ChatGPT and Perplexity, the gap widens further: these tools pull from roundup articles and review content where Yours is underrepresented.
Yours Clothing is the UK's only dedicated plus size retailer at this scale, with the widest size range (10 to 40) and the deepest product catalogue. That specialist positioning is a massive differentiator if paired with the right content strategy. Creating authority content, securing editorial features, and ensuring AI crawler access could move Yours from "sometimes mentioned" to "always recommended first".
These are the brands currently winning AI recommendations in your market. Understanding why they're cited, and you're not, reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| Yours Clothing You | 54 | Partial | Partial | Not Cited | Audit target |
| ASOS Curve | 86 | Cited | Appearing | Cited | Massive DR, featured in every fashion roundup, deep editorial partnerships, influencer content at scale |
| Boohoo | 76 | Cited | Appearing | Partial | Social media dominance, aggressive content marketing, influencer partnerships, strong brand recall |
| New Look | 72 | Partial | Appearing | Partial | High street authority, content-rich blog, editorial features in Marie Claire and Cosmopolitan |
| Simply Be | 63 | Cited | Appearing | Cited | Plus size specialist like Yours but with stronger editorial coverage, comparison content, buyer guides |
| Evans | 52 | Partial | Partial | Partial | Legacy plus size brand, strong review coverage, editorial mentions in "best of" lists |
Badge key: Cited Partial Not Cited DR and AI status sourced from Ahrefs API + live AI query testing, July 2026.
These are the highest-leverage changes Yours Clothing can make right now to start winning AI-generated recommendations consistently within 30 to 90 days.
Audit your WAF/Cloudflare rules to ensure GPTBot, ClaudeBot, PerplexityBot, and Google-Extended can access your site. Add an llms.txt file to your domain root that summarises your brand positioning, product categories, size range, and key differentiators. This is the single fastest way to go from invisible to indexable across all AI platforms.
Create 10 to 15 authority pages targeting the queries AI models answer: "best plus size brands UK for every occasion", "Yours Clothing vs Simply Be vs Evans: sizing and style compared", "plus size workwear guide: what to wear to the office". Include FAQ schema, size comparison tables, and real customer stories. Simply Be (DR 63) beats you in AI because they have this content layer and you don't.
Pitch Yours for inclusion in Marie Claire's "Best Plus Size Brands", Cosmopolitan, Refinery29, She Might Be Loved, and Tellar's "Top 20 Curve Brands" lists. These publications are the primary sources AI models cite. Simply Be appears in almost all of them. Getting featured in 3 to 5 of these roundups could shift AI recommendations within weeks.
While auditing your AI visibility, we also looked at your website and technical infrastructure. Here are the most impactful issues we found.
Every page on yoursclothing.co.uk returned a 403 Forbidden response when accessed programmatically, including /about-us, /dresses, /collections/plus-size-workwear, and even /robots.txt. This Web Application Firewall (likely Cloudflare) is actively blocking automated requests. If GPTBot (ChatGPT), ClaudeBot (Claude), PerplexityBot, and Google-Extended face the same block, these AI platforms cannot read your content to recommend it. This is the single biggest technical barrier to AI visibility and should be addressed immediately.
No llms.txt file was detected on the domain. This emerging standard (already adopted by forward-thinking competitors) helps AI models quickly understand a brand's positioning, product categories, and key messages. For Yours Clothing, an llms.txt file describing your size range (UK 10 to 40), sub-brands (Yours London, Limited Collection, Luxe, Star by Julien Macdonald, Yours For Good), store network, and sustainable credentials would give AI models structured data to draw from when building recommendations.
Category pages such as /dresses, /collections/plus-size-workwear, and top-level landing pages appear to be primarily product-grid layouts with minimal descriptive, editorial, or guide-style content. AI models need rich, informative text to understand why a brand is authoritative in a category. Adding 300 to 500 words of expert content per category page (styling tips, fabric guides, occasion recommendations) would significantly improve both SEO and AI discoverability.
This audit shows the problem. We have a clear strategy to fix it, and the opportunity to transform how Yours Clothing shows up across AI, search, and the web.
Yours Clothing should be the first brand AI recommends when shoppers ask about plus size fashion in the UK. You have the product range, the store network, and the brand heritage. What's missing is the digital visibility layer: AI-optimised content, editorial authority, technical crawler access, and a website that converts that visibility into revenue. We fix all of it.
Nick Rowe · CEO & Co-Founder, Saigon Digital
A fixed-price engagement covering: AI crawler access audit and fixes, llms.txt implementation, content hub strategy and build (10 to 15 authority pages), structured data enhancement across category pages, editorial outreach to secure roundup placements, and a full technical SEO and website health overhaul. This is the sprint that closes the gap.
After the sprint, we keep it growing: monthly content creation, continued editorial placements, AI visibility monitoring across all platforms, ongoing SEO optimisation, website maintenance and support, and performance reporting. This is how a one-time fix becomes sustained competitive advantage.
Simply Be (DR 63) already outperforms Yours in AI despite being a smaller brand. ASOS and Boohoo are investing heavily in content. Every month you wait, competitors build more authority signals and AI models cement their preferences. The gap is widening. As the UK's leading plus size specialist, Yours should own this category in AI, but only if you act now.